Oxford Half 2026 - Title Footwear Partnership
Oxford Half Marathon - 11 October 2026
Oxford Half Marathon - Motiv UK - Commercial in Confidence
The Event
Participants by edition
* 2026 forecast.
35,000 total race-day audience. The UK's fastest-growing half marathon, selling out every edition. A committed, performance-oriented community that invests seriously in their sport - and in the brands that show up on race day.
Oxford Half Marathon - Motiv UK - Commercial in Confidence
The Runner
Aged 25-44
The core purchase demographic for premium performance footwear. The exact audience you're spending millions to reach through digital. They're already here.
Predict finishing sub-2 hours
Performance-minded runners who care about what's on their feet. They research gear, read reviews, and buy premium.
Running their first half marathon
Actively investing in kit for the first time. The moment a runner commits to a distance is the moment they choose a brand.
Median age
Peak running spend years. Established income, serious about performance, willing to pay for quality. 75% are experienced runners averaging 2.5+ pairs per year.
62% of Oxford Half runners purchase add-on products at checkout - 2-3x the industry norm. They're buyers. The question is whose shoes they're wearing when they cross the finish line.
Oxford Half Marathon - Motiv UK - Commercial in Confidence
The City
Oxford is a UNESCO World Heritage city. One of the most recognised names on earth - synonymous with excellence, ambition, and prestige. The course runs past 800 years of history: the Bodleian Library, the Radcliffe Camera, Christ Church, the Ashmolean.
Every photograph, every social post, every broadcast frame places your brand alongside a city that carries more cultural weight than any billboard.
58% of runners travel from outside Oxfordshire. 15% come from London alone. This is a national event in a world-class setting.
You can buy impressions anywhere. You can't buy Oxford.
Oxford Half Marathon - Motiv UK - Commercial in Confidence
Title Footwear Partner - £100,000
What £100K buys you elsewhere - and what it actually delivers
| Channel | £100K gets you | Audience quality |
|---|---|---|
| Meta / Instagram | Approximately 10M impressions | Passive scroll, algorithmically targeted |
| Influencer (running) | Approximately 2M reach across 8-10 posts | Borrowed audience, low purchase intent |
| OOH / transit | Approximately 6M impressions over 8 weeks | Untargeted, unmeasurable |
| Retail co-op | Shelf space alongside 50 other brands | Competing for attention, no exclusivity |
| Oxford Half | 15,000 runners, 35,000 audience, 8+ touchpoints | Performance runners, 62% proven buyers, full category exclusivity |
The difference isn't reach. It's intent. Every person in this audience has committed to 13.1 miles. They've trained for months. They've already decided running matters to them. They're not scrolling past your ad - they're standing on your start line, wearing shoes they chose deliberately.
Oxford Half Marathon - Motiv UK - Commercial in Confidence
What your partnership delivers
- Full event naming and category exclusivity
"On Oxford Half Marathon". Sole footwear partner across all touchpoints. No competing brands.
- Dominant race-day presence
Lead start/finish arch branding, lead course branding throughout the route, lead bib position. 35,000 race-day audience.
- Premium expo and village activation
Lead expo presence, co-branded village environment. Product trial, gait analysis, hero experience build.
- Digital integration and co-created content
Co-branded event hub, logo in key calls-to-action and registration journeys. Lead position in hero content with co-created campaign.
- CRM access and co-branded email journeys
Dedicated segments and offers across 15,000+ confirmed participants. 6,000+ sponsor opt-ins per edition. Subject to data/privacy rules.
- 30+ entries, VIP and B2B hosting, year-round collaboration
Complimentary entries, VIP hosting programme, and a year-round collaboration platform anchored in the Oxford Half.
Oxford Half Marathon - Motiv UK - Commercial in Confidence
ROI model
Based on 15,000 runners and an annual customer value of approximately £375 (£150 avg RRP x 2.5 pairs per year).
Conservative
Trial-to-purchase
2%
New customers
300
Revenue
£113K
Return on investment
1.1x
Mid-case
Most likelyTrial-to-purchase
4%
New customers
600
Revenue
£225K
Return on investment
2.3x
Strong
Trial-to-purchase
6%
New customers
900
Revenue
£338K
Return on investment
3.4x
The compounding effect
31% of Oxford Half runners return year on year, and 42% are multi-event Motiv runners - giving your brand repeated touchpoints with the same performance-conscious community, at no incremental spend. Over a two-year deal, the mid-case delivers £450K in cumulative value against a £200,000 investment.
Conversion rates modelled below observed data: post-event survey across a comparable 15,000-runner event showed a 146% uplift in purchase intent for the footwear partner, implying 5-7% conversion. We've used 2-6%. Excludes on-site sales, CRM lead value, media value, and repeat purchases beyond Year 1 cohort.
Oxford Half Marathon - Motiv UK - Commercial in Confidence
Title Footwear Partner - £100,000
Category-exclusive - Oxford Half 2027
Oxford Half Marathon - Motiv UK - Commercial in Confidence